I’ve been thinking for a while (years, actually) about how complex open access outreach is — what sells one audience (say, faculty) on open access sometimes leaves another audience (say, students, or administrators) completely cold. I realized early that I needed to adjust my messaging for different audiences, and I’ve made many adjustments — some hits, some misses — over the years.
I recently wrote a column about the challenges of open access outreach, featuring snippets of an interview with the greatest (or at least most SMASHING) open access advocate of all time: the Open Access Hulk (@openaccesshulk on Twitter). The column hasn’t appeared yet (fingers crossed the editors don’t decide it’s too goofy, too CAPS LOCK’d to publish!), but the full Twitter interview is now archived on Storify. (On Twitter too, of course, but it can be difficult to follow a long exchange on Twitter itself.)
The Open Access Hulk is not our most syntactically sophisticated colleague, but he’s very informed, very perceptive, and very wise, and he had incisive, Continue reading “Open Access Hulk: Best Interview Subject Ever!”