The open access movement has failed. Self-archiving and open-access journals are struggling to deliver 100% open access and probably never will. Moreover, readers, the curious minds it was hoped research would be opened to, have been marginalised from the debate. Toby Green suggests an unbundling of the often disparate, distinct services required by readers and authors; a new model for scholarly communications based on Doctor Dolittle’s “pushmi-pullyu”. The specific needs of authors preparing their papers and data for publication can be serviced on one side of the pushmi-pullyu; while on the other, freemium services ensure research is discoverable and readable by all, without payment, and a premium layer of reader-focused services ensures the evolving needs of readers are met…

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